TEHRAN GALLERY App: Enhancing Art Exploration and Auctions

The Tehran Gallery app bridges the gap between art enthusiasts and galleries by offering an intuitive platform for exploring, purchasing, and engaging with art. Designed with a user-first approach, the app seamlessly integrates discovery, auctions, and personalized recommendations to enhance the art experience for users.

Project Goals

1. Personalized Art Interaction: Empower users with personalized QR codes for picking up artwork, identifying pieces, and seamless check-in experiences at the gallery.

2. Direct Art Transactions: Enable direct purchases and auction participation, providing a secure and convenient way to own art.

3. Curated Recommendations: Showcase daily slides of available artworks tailored to users' purchase and search history for enhanced engagement.

Research Process

• Interviews:

  Conducted 11+ hours of interviews with key stakeholders, including:

  - Art Director (3.5 hours): Insights into gallery curation and inventory management.

  - Staff: Event manager, sales manager, showcase director, and PR manager, each providing unique perspectives on their operational needs.

• Accessibility (A11Y):

  Designed with accessibility in mind, ensuring inclusivity for users with various needs. Color contrast and design elements were rigorously tested for readability and usability.

Key Features

Personalized QR Code System: Users can scan codes for artwork details, map navigation, and streamlined check-ins.

Auction System: Users can view, bid, and track ongoing auctions, with real-time updates on bid statuses and countdowns.

Daily Art Recommendations: AI-driven recommendations based on past interactions, encouraging exploration of new artists and styles.

Interactive Gallery Map: Navigate the physical gallery or explore digital collections from the app.

Secure Payment Gateway: Multiple options for secure transactions, including auction bidding and direct purchases.

Design Highlights

Visual Design: A clean, modern interface with a focus on art imagery to captivate users and elevate the gallery’s identity.

Color Palette: A harmonious mix of blues for professionalism and trust, complemented by subtle gradients for aesthetic appeal.

Typography: Clear and legible fonts for a seamless user experience across devices.

Architecture

The app architecture ensures smooth navigation across key functionalities, including:

• User onboarding

• QR code scanning

• Auction system

• Gallery exploration

• User profiles and purchase history

The visual architecture map showcases the flow between various screens, ensuring usability and logical progression.

STAKEHOLDERS FOCUS

Our research revealed specific concerns and priorities for different stakeholders. Based on interviews and surveys, we identified the most critical keywords associated with drivers’ needs:

• Drivers: Simplifying delivery steps, safety, reducing rude interactions.

• Order Completion: Clear order status updates and step-by-step guidance for drivers.

• User Needs: Flexibility, control over delivery preferences, and tools to manage workload and safety concerns.

Reflection

Enhanced Engagement: Increased user interaction with gallery artwork through personalized recommendations.

Streamlined Operations: QR code integration reduced check-in and art identification times significantly.

Higher Revenue Potential: Auctions and direct sales created new revenue streams for the gallery.